75 years of doing the right thing still works.
To put Cincinnati Insurance on the national radar, we had to show the heart behind the policy—relatable people, real life situations, and a brand you can count on when it matters most.
Insurance keeps getting more and more automated and algorithmic. But Cincinnati Insurance isn’t here to follow the trend—they’re here to double down on what really matters: people. Working with local independent agents, creating real relationships, and bringing a whole lot of heart, they’ve been showing up for people on their bad days for 75 years. So we built a campaign to do the same—one that makes insurance feel a little more human.
Let us Make Your Bad Days Better.
Client: Cincinnati Insurance Company
Role: Campaign concepting, Script Developement, Testing, Client Partnership, Brand Refresh, Activation Planning
From panic to peace of mind in :30 or less.
Each spot zooms in on the little things—because in the middle of a bad day, the little things are the big things. With rich visuals and human moments, we made it clear: this isn’t just about property. It’s about people.