Private Client:
Brand & Campaign
Client: Cincinnati Insurance Company
Cincinnati Insurance's Private Client division — built to serve high net worth individuals with rare, irreplaceable, and deeply personal assets — was being presented to the world through a brand that didn't reflect the clients it served. The digital experience was sterile and clinica and communicated coverage. It didn't communicate care.
The work ahead was two-fold: establish an entirely new visual and tonal identity for Private Client, then build a campaign around its launch.
Role: Brand development, campaign concepting, website design, :15s & :06s video, radio, OLV, social cuts, quarterly banner suite, supporting campaign elements
The Brand
We moved the brand from utilitarian to elevated — trading cold, overexposed whites for a more rich, cinematic palette grounded in warmth and depth. Photography shifted away from product and policy toward the intimate: the quiet moments between people and the things they love. Designed to reflect the relationships at the center of Private Client's offering rather than the transactions.
The Campaign
Protect What Inspires You.
When rare or unique assets hold sentimental value —it means there’s more to protect. Like the passion and the stories behind the item.
In our campaign, we focused on the moment those passions were sparked. Because the inspiration behind the things we love is what drives us to find the best possible way to care for it. Cincinnati Insurance’s call to action?
Protect What Inspires You.
Before
And to tie it all together...
The Private Client launch became a proof of concept for something larger. The following year, the work expanded to Cincinnati Insurance's core brand — translating the elevated identity we'd built for their highest-tier clients across their full website. Because ultimately, the care that Private Client was built around isn't exclusive to any one tier. Every client deserves a brand that reflects it.
For the new site, they needed an ownable, high-quality, compelling hero video, looping through six vignettes that reflect different aspects of the business.